Corriere della Sera
C+
C+ is the new digital platform of Corriere della Sera, the most influential Italian newspaper.
Corriere chose to take on a new challenge by introducing C+, the first platform with a paywall in the Italian mediascape, with an unlimited access to all the editorial formats of the newspaper.
I worked with Corriere della Sera, at first to identify C+ brand positioning, its visual identity system and its key messages, and then to create a digital and physical customer journey starting from the discovery of the new editorial proposition and ending with the subscription to its offerings.
Me: Executive Creative Director
Agency: DigitasLBi Italy
TRANSLATION:
A newspaper with no secrets
is a stronger newspaper.
is a stronger newspaper.
There are several tricks to cheat the Corriere della Sera payment wall and read more than 20 free articles per month without subscribing to the C+ membership: for example you can read the Corriere from different devices, you can switch to different browsers, or – once you reach the monthly limit of free articles available to everyone – you can delete your cookies and reset the counter.
Or – if you prefer – you can subscribe to C+, read all the articles you want on any device, get access to exclusive editorial formats, consult the complete historical archive from 1876 until today, enjoy all the advantages of the Corriere membership and contribute to the future of a free, independent, high quality journalism.
And if you are reader of the Corriere della Sera, we know what you will choose.
Discover C+ at corriere.it/cplus
